The brief was to drive brand relevance among younger audiences in Singapore by blending Bertazzoni’s history with modern local culture. For the 2024 campaign, we partnered with Singapore’s young hawkers who, like Bertazzoni, balance heritage with innovation to deliver gastronomic brilliance. Through authentic storytelling, vibrant visuals and a multi-channel rollout across social, digital and print, we celebrated shared values of heritage, craft and innovation. The result was a powerful showcase of how Bertazzoni inspires a new generation of culinary enthusiasts.