The brief was to highlight Bertazzoni’s premium kitchen appliances by connecting with a new generation of home cooks who are passionate about food and inspired by Italian culinary traditions. Capitalising on the popularity of food photography and recipe sharing on social platforms, we crafted a campaign that showcased how Bertazzoni appliances empower users to create restaurant-quality Italian dishes at home. By drawing a parallel between the craftsmanship of Italian cuisine and the precision of Bertazzoni products, we positioned the brand as an essential partner in achieving culinary excellence in everyday kitchens.