To commemorate KDK’s entry into the home shower segment, following 150 years as a trusted name in air ventilation, we set out to craft a compelling brand narrative and stage an impactful product launch. In developing the brand story behind KDK’s new shower range, we drew inspiration from the principles of Feng Shui, which emphasise the balance between air and water to create harmony at home. This positioned the home shower not merely as a product, but as a channel for tranquillity and balance in everyday life.