The brief was to create a festive campaign that appeals to wine lovers, while reinforcing Kadeka’s reputation for precision wine storage. Highlighting the brand’s professional-standard precision and credibility, the festive campaign for Kadeka wine chillers featured top sommeliers who provided expert tips on wine pairing, proper storage and serving temperatures, just in time to impress guests during the festive celebrations. The concept showcased Kadeka’s ability to maintain the ideal temperature for the entire spectrum of wine, from rich Pinot Noir to crisp Sauvignon Blanc.