The brief was to launch KDK’s new 40” Airy mini ceiling fan, targeted at younger homeowners living in compact spaces. We developed a playful campaign that challenged the assumption that bigger is better. Through imaginative, whimsical illustrations featuring giants interacting with HDB homes, we brought to life the fan’s powerful impact despite its compact size. The concept emphasised that comfort and quality need not be compromised in small spaces, delivering a clear and memorable message for KDK’s target audience.